Pedro provides insight and strategic expertise to the ELEVEN leadership team, with a focus on powering ELEVEN's D2C growth.

Pedro co-founded the streaming service MyCujoo with his twin brother João in 2014. He grew the company from a two-person start-up with a single customer in Switzerland into a platform with thousands of partners and millions of users from over 150 countries.

Pedro oversaw MyCujoo's acquisition by ELEVEN in 2020, and led the transformation of MyCujoo into ELEVEN's global streaming service ElevenSports.com.