Michiel oversees all revenue generating opportunities for the ELEVEN Group relating to advertising, sponsorship, subscriptions, micro-transactions, commerce, licensing, betting and data.
Michiel began his career with JWT in 1997. In 2014 he became CEO for JWT’s Gulf region, before moving to WPP to head their MENA Health & Wellness offering.
Michiel joined MyCujoo in 2019 as Chief Commercial Officer.
He brings over 25 years of leadership and expertise in new business development and acquisitions to his role with ELEVEN.
Michiel is an Ajax season ticket holder.