Luis joined ELEVEN in January 2020 and leads the ELEVEN Group and the implementation of its ELEVEN 2.0 strategy.
Luis is a vastly experienced sports executive, with a 25-year track record of driving innovation, commercial growth and brand engagement.
Before joining ELEVEN, Luis was FIFA’s first ever Chief Digital Transformation & Innovation Officer, with responsibility for championing new technologies, gaming, data and content strategies.
Luis has worked with some of the world's leading brands in football and motorsports, including FIFA, Manchester City, Valencia CF, Real Madrid, AC Milan, the Premier League, La Liga, Red Bull, Ferrari, Lotus and A1GP.
Luis began his career in talent management, representing Luis Figo and Ronaldo Nazario among other world class athletes.
Alongside football, Luis is a big fan of motorsports and cycling.