João provides strategic advice to ELEVEN's leadership and product teams to enhance the Group's proprietary technology and drive innovation across the network.

João and his twin brother Pedro co-founded MyCujoo in 2014. As MyCujoo’s COO, Joao helped transform what was a two-person start-up with a single customer in Switzerland into a company with thousands of partners and millions of users from over 150 countries worldwide.

Following the acquisition of MyCujoo by ELEVEN in 2020, João has led the technical transformation of the MyCujoo platform into ELEVEN's global streaming service ElevenSports.com.

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