Guillaume Collard

Guillaume joined ELEVEN Belgium in 2016 and has been Belgium’s MD since 2019.

He combines his role leading the Belgium and Luxembourg operations with heading up ELEVEN’s rights acquisitions globally.

Guillaume spearheaded ELEVEN’s acquisition of the Pro League in Belgium in 2020, in what was a milestone moment for the Group - the first time ELEVEN had secured top tier domestic football rights in a major European market.

Prior to joining ELEVEN, Guillaume held various management positions at Proximus, including Head of Content Strategy.