Guillaume Collard

As MD for Belgium and Luxembourg, Guillaume has helped ELEVEN establish itself as the leading sports platform in the region in recent years.

Guillaume also holds the Group level role of Chief Rights Acquisitions & Distribution Officer. He is responsible for leading ELEVEN's expansions into new markets, developing new distribution deals across the network and strengthening ELEVEN’s rights portfolio across the Group.

Guillaume spearheaded ELEVEN’s acquisition of the Pro League in Belgium in 2020, in what was a milestone moment for the Group - the first time ELEVEN had secured top tier domestic football rights in a major European market.

Prior to joining ELEVEN, Guillaume held various management positions at Proximus.