ELEVEN has appointed Giovanni Zurleni as the Group’s new Managing Director in Italy.

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Giovanni will be responsible for further developing ELEVEN’s business and operations in Italy. He will work to deliver a first-class service to ELEVEN’s current subscribers and to engage new sports fans across the country.

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Giovanni brings over 20 years of experience in the sports and sports media industries to the role.

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He was Vice President, Commercial & Partnerships, at DAZN from 2018-2019, leading the team’s business development strategy and execution, coordinating global and local distribution deals with key partners and managing relationships and activations with national and international rights holders.

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Before that, Giovanni was Commercial and Marketing Director for Lega B where he worked to maximise commercial revenues and branding opportunities for Serie B and its clubs, through an innovative centralized platform for marketing, media and digital services.

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Giovanni also spent over a decade in senior roles with leading Serie A club Inter Milan. He was the club’s Head of International Brand and Business Development for 5 years.

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Giovanni takes over the role of ELEVEN Managing Director from Mattia Baldassarre. Mattia will continue to support ELEVEN’s business development on a group wide level as well as leading the Aser Ventures portfolio company Epico as CEO and co-founder.

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In addition to his ELEVEN role, Giovanni will be Chief Revenue Officer for Italy for ELEVEN’s parent company Aser Ventures, with responsibility for driving partnerships and innovation, as well as identifying new commercial opportunities and developing strategic deals.

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ELEVEN Chief Executive Officer Luis Vicente has welcomed Giovanni to the ELEVEN group: “Giovanni brings with him a wealth of experience and a strong track record of driving innovation, business growth and sustainability over two decades in the sports industry. He has a passion for finding inventive solutions to engage and grow sports audiences and he will be a fantastic addition to our team. While welcoming Giovanni, I would like to thank Mattia for all his work as our Italy Managing Director and to wish him the very best with his new responsibilities with ELEVEN and Epico.”

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Giovanni Zurleni, ELEVEN Italy Managing Director, added: “I’m excited to be working with Luis, ELEVEN’s founder Andrea Radrizzani and the rest of the ELEVEN team to engage ELEVEN’s subscribers in Italy in the best possible way. There is a massive opportunity to deliver for underserved fans in Italy and I’m looking forward to leading that effort, alongside my exceptional team and our partners.”

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ELEVEN SPORTS launched its Italy operation in 2017 with a purely digital offering and the mission to meet the demands of underserved fans. ELEVEN’s online streaming platform and social media channels provide comprehensive coverage of Serie C football and Super Lega volleyball amongst other LIVE sport to Italian viewers.  

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