NBA AND ELEVEN SPORTS ANNOUNCE MULTIYEAR PARTNERSHIP EXTENSION IN BELGIUM
Ahead of the 2020 NBA Finals tipping off tomorrow night, Sept. 30, ELEVENS PORTS and the National Basketball Association (NBA) today announced the extension of their exclusive multiyear agreement across the network’s broadcast and digital assets in Belgium.
The agreement includes comprehensive NBA action forELEVEN SPORTS subscribers, with four live games per week throughout the regular season and Playoffs, all Conference Finals and Finals games, as well as NBAAll-Star, highlight shows and all European primetime telecasts.
A 360° approach, with live games, repo’s, talk shows, social media coverage and a dedicated Eleven Sports NBA Facebook page, will give the Belgian basketball fan a total offer of NBA-content they can’t miss.
The Los Angeles Lakers and Lebron James take on the Miami Heat with their absolute star Jimmy Butler in the best-of-seven series at the ESPN Wide World of Sports Complex at Walt Disney World Resort inFlorida, with all games live on ELEVEN SPORTS.
“We are very pleased to extend our collaboration with ELEVEN SPORTS,” said NBA EME Vice President Global Media Distribution, Elsa Memmi. “NBA fans in Belgium will continue to enjoy localized NBA programming tipping off tomorrow with what promises to be a thrilling matchup between the Lakers versus Miami Heat in the 2020 NBA Finals.”
Guillaume Collard, Managing Director Eleven SportsBelgium and Luxembourg and Head of Acquisitions Eleven Sports Group: "We know how loyal the Belgian basketball fans are to the ElevenSports channels since years now. We will continue to offer them qualitativeNBA-content, on all our platforms. That’s why we are very pleased to continue our collaboration with the NBA. »
The 2019-20 season saw a record number of weekend primetime games starting at 7.00pm Belgium time as part of the ‘NBA Saturdays’ and ‘NBA Sundays presented by NBA 2K21 Primetime initiative.
Fan scan download the NBA App for news, updates, scores, stats and videos and checkout the latest “e-calendar”, which allows fans in Belgium to download the ELEVEN SPORTS broadcast schedule directly to their phone’s calendar to never miss a game.