ELEVEN SPORTS BELGIUM AGREES NEW DEALS WITH BWIN & RTBF
Eleven Sports Belgium has announced new deals with BWIN and RTBF as itprepares to launch its coverage of the Belgian Pro League this weekend.
bwin has been announced as the new betting partner of the Pro League andEleven Sports for the next three seasons. The deal covers the Jupiler ProLeague, D1B and the Supercup. bwin will become the rights holder of thenational betting streaming rights to the Pro League. Through this partnership,bwin, the Pro League and Eleven Sports have also committed to a shared visionon the responsible use of betting services.
Guillaume Collard, Managing Director Eleven Sports Belgium and Luxemburgsaid: “We welcome bwin to the ‘Homeof Belgian Football’, our innovative project for Belgian football. We lookforward to working together to champion bwin’s offering in a way that promotesresponsible entertainment to fans.”
Pierre François, CEO of the Pro League, said: “Games of chance and betting can add an extradimension to the football experience. However, each partner is aware of the risks of irresponsible behaviour.That’s why we are all committed to minimizing the risks, each in his own role.In this partnership, bwin, the Pro League and Eleven Sports will focus on anoverall prevention policy, the protection of players and the integrity offootball as a whole. This cooperation will be measured at any time against thegoals and best practice set out in the cooperation agreement between the ProLeague and the Gaming Commission.”
Steven Cartigny, Commercial Head of bwin Benelux & ROW, said: “bwin is extremely proud to become theexclusive betting partner of the Jupiler Pro League and Eleven Sports for thenext three seasons. Thanks to its European sponsorship strategy, bwin hasbecome a fixed value in the online sports and casino world. We also want tobuild a strong presence in Belgium. bwin has already set up a successfulpartnership with the German Football Association and Bundesliga 3. As a resultof this positive experience, we now continue to focus on Belgian football. Belgiumis a breeding ground for talented football players, who are doing a great jobworldwide. That’s why all eyes are increasingly focused on our national JupilerPro League. In partnership with Eleven Sports, we want to boost the awarenessof Belgian football and introduce viewers to our bwin betting platform in aconfidential and responsible way.”
Eleven Sports has also agreed a new five-year partnership with theFrench-speaking public broadcaster RTBF for the Pro League competitions. Thetwo media companies have signed a deal around Saturday and Sunday night highlightsshows and the Monday night show 'La Tribune'. Eleven and RTBF will also workclosely together on an editorial level with RTBF presenter Benjamin Deceuninck to featureregularly on Eleven’s Pro League programming.