ELEVEN ITALY SECURES TOP TIER DOMESTIC RUGBY
ELEVEN Italy has secured the live rights to top tier domestic rugby union from 2022- 2024.
The deal covers the second half of the 2021/22 Peroni Top10 Championship as well as the 2022/23 and 2023/24 campaigns. ELEVEN will also be home to the Women's Serie A Championship from 2022/23.
ELEVEN will work in partnership with the Italian Rugby Federation to manage matchday production, with a five-person camera crew to be on operation for Top10 games.
Coverage will get underway on Saturday 26 February. The remainder of the 2021/22 season will be made available on a freemium basis via ELEVEN Italy’s streaming platform.
ELEVEN will support its LIVE offering with a host of on-demand programming and analysis. It will also launch dedicated social media formats to champion the men’s and women’s leagues to new audiences.
Giovanni Zurleni, ELEVEN Group Italy Managing Director, said: “Rugby has a deeply committed following in Italy and we are delighted to partner with the Italian Rugby Federation to bring it to fans in a dynamic new way. We will be serving up the best live action from the men’s and women’s championships and creating a host of original programming to tell the stories behind the teams and their players.”
Marzio Innocenti, President of the Italian Rugby Federation, added: "The agreement with ELEVEN will give fans unprecedented access to Italian rugby. It will allow us to increase the visibility of the men’s and women’s game and engage new fans. We are very excited to work together with ELEVEN on this new chapter for the sport.”
ELEVEN Italy delivers for underserved sports fans with an OTT offering that also includes Serie C men’s football, Serie B women’s football and a comprehensive package of FIBA European basketball. Earlier this month ELEVEN Italy announced a partnership with the Italian Hockey Federation to bring LIVE coverage of the A1 Men’s Series and Women’s Indoor Hockey A Series to fans.