ELEVEN PARTNERS WITH ITALIAN FEDERATION FOR AMERICAN FOOTBALL
ELEVEN Italy has partnered with the Italian Federation for American Football for the next three seasons.
ELEVEN will now be home to the Italian Football League each matchday, with live coverage getting underway this weekend. Matchday streams will be supplemented by a suite of on-demand programming to introduce new fans to the sport and connect audiences with the teams and players.
Giovanni Zurleni, ELEVEN Group Italy Managing Director, said: “American Football has a growing audience here in Italy and we are excited to be making the sport more accessible to fans than ever on ELEVEN.”
ELEVEN Italy delivers for underserved Italian sports fans with an OTT offering that also includes Serie C men’s football, Serie B women’s football and a comprehensive package of FIBA international basketball. Last month ELEVEN Italy also announced new deals for top tier men’s and women’s Italian rugby and a new partnership with the Italian Hockey Federation.
ELEVEN Italy relaunched on the Group’s global streaming service ElevenSports.com for the 2020/21 season and was awarded ‘Best Sports TV Web’ platform at the 2021 Italian Sport Awards.