ELEVEN ITALY LAUNCH ON GROUP GLOBAL PLATFORM
ELEVEN Italy has relaunched on the ELEVEN Group’s global streaming service ELEVENSPORTS.com for the 2021/22 season.
ELEVEN Italy will utilise ELEVENSPORTS.com’s pioneering technology and extensive rights portfolio to deliver an enhanced streaming experience and an expanded content offering to Italian subscribers.
The local platform will continue to bring fans comprehensive live coverage of Serie C every matchday, alongside local handball, waterpolo and motorsports.
In addition, Italian audiences will now have access to ELEVENSPORTS.com’s offering of live sport, including thousands of hours of live niche-premium and longtail football from around the world.
Italian subscribers will also be able to enjoy the best on-demand sport and entertainment content from across the ELEVEN Group and ELEVEN’s parent company Aser Ventures, on the new platform. This will include Team Whistle’s No Days Off and My Hustle shows and NEO Studios’ behind-the-scenes docuseries Take us Home: Leeds United.
ELEVEN’s global streaming service ELEVENSPORTS.com launched this summer, following the Group’s acquisition of MyCujoo and its proprietary streaming technology in November 2020. The platform is an award-winning streaming service that has been built up over the past six years.
With an initial focus on niche-premium and longtail sport, ELEVENSPORTS.com empowers creators to broadcast their sports events, no matter the scale or where they are in the world. The service is delivering thousands of hours of live and on demand content to fans in more than 230 countries and territories. From 2021/22, ELEVENSPORTS.com’s offering will include comprehensive live coverage of Serie C for fans globally.
Pedro Presa, ELEVEN Group Chief D2C Officer, said: “ELEVENSPORTS.com provides a global D2C offering for fans to enjoy, and a pioneering technology stack to support ELEVEN Italy and other local markets in future. We’re committed to continue growing ELEVEN’s streaming solutions and content offering in the months ahead and this is an important step in our ambitious plans for the platform.”
Giovanni Zurleni, ELEVEN Italy Managing Director, added: "Innovation is at the heart of what we do at ELEVEN and we’re delighted to introduce a dynamic new platform in Italy to deliver for fans in exciting new ways. ELEVENSPORTS.com is powered by award winning technology and will be the perfect home for our growing portfolio of live and on demand sports and entertainment for our audiences and partners.”